SRINANAPORN MARKETING PLC.
Early in 2023, DreamBase was given the chance to manage digital marketing for both the Bento and Lotus brands, which Srinanaporn Marketing Co., Ltd, owns. In order to create a campaign for a fun and modern lifestyle to serve today's youth, DreamBase included the ASMR concept by using the crispy sound from people eating Bento's drip in cool beverages to become rhythm and blending with various activity, whether it is skateboarding, music, dance covers, gaming, or rap, further to engage the youth market with the BenTo brand. The "Chill and Conquer the World" TikTok Challenge was developed to do this. Over 20,000 interactions and about 4 million views were generated by the campaign.
#Creative & Graphic works